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Tennessee-based nonstandard auto insurance provider The General has signed its first real-life brand ambassador and he’s a big one: NBA Hall-of-Famer Shaquille O’Neal.

In his brand ambassador role, the 7-foot, 1-inch O’Neal will represent the company in television commercials and across digital media channels, and will share the stage with the 4-foot, 9-inch General mascot and his signature red convertible. The campaign will launch this summer.

You can get a quote from The General at Augustine Insurance

Posted 4:15 PM  View Comments

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