Home Page Contact Us Locations Home Page
Alternate Content
Alternate Content




People aren’t just multitasking at work and at home. They’re also doing double duty while driving. Erie Insurance analyzed social media data to better understand what drivers are doing behind the wheel.

Looking at Twitter and Instagram posts that came from mobile devices and used the popular hashtag #whiledriving, we found that the top five hashtags used in tandem with #whiledriving included clouds, sunset, sky, nature and sun. This strongly suggests that people are snapping pictures of beautiful scenery and posting them to social media while operating their vehicles. The ERIE hashtag analysis also found that men were more likely to be double distracted than women, with 55 percent of #whiledriving posts coming from men, and 45 percent from women.

“Drivers should keep their hands on the wheel, their eyes on the road, and their attention on driving,” said Doug Smith, Erie Insurance senior vice president of Personal Lines. “But, based on our analysis of the ‘while driving’ hashtag, many appear to be gazing off into the sunset, often times snapping and sharing photos.”

The behaviors show parallels with another ERIE study of police data that found daydreaming to be the driving distraction most associated with fatal car crashes. The National Highway Traffic Safety Administration found that 3,179 people were killed and 431,000 were injured in motor vehicle crashes involving distracted drivers in 2014 alone.

“The statistics about the dangers of distracted driving are alarming,” said Smith. “So while it’s understandable to want to share a picturesque sky with your social media followers, imagine if it were the last one. It’s just not worth it.”

The top 10 hashtags used in conjunction with #whiledriving were:

  1. Clouds                 
  2. Sunset 
  3. Sky                        
  4. Nature
  5. Sun                       
  6. Nofilter                               
  7. Landscape
  8. Car        
  9. Driving 
  10. Selfie    

The top U.S. states with the most posts using #whiledriving were:

  1. California
  2. Florida
  3. Texas
  4. South Carolina
  5. New York
  6. Illinois
  7. Massachusetts
  8. Oregon
  9. Colorado
  10. Nevada

To arrive at its findings, ERIE reviewed 90 days of social media tracking data from the analytics firm Keyhole. The data collected were from iPhones, iPads and Androids that had their location services turned on.

- See more at: https://www.erieinsurance.com/Blog/2016/distracted-driving-research?utm_source=eriesensenews&utm_medium=email&utm_campaign=NAC_April_Eriesense_04202016_98065&utm_content=37298289&utm_term=_98065_98072#sthash.4d0Zmxh3.dpuf
Posted 8:58 AM  View Comments

Share |


No Comments


Post a Comment
Name
Required
E-Mail
Required (Not Displayed)
Comment
Required


All comments are moderated and stripped of HTML.
Submission Validation
Required
CAPTCHA
Change the CAPTCHA codeSpeak the CAPTCHA code
 
Enter the Validation Code from above.
NOTICE: This blog and website are made available by the publisher for educational and informational purposes only. It is not be used as a substitute for competent insurance, legal, or tax advice from a licensed professional in your state. By using this blog site you understand that there is no broker client relationship between you and the blog and website publisher.
Blog Archive


View Mobile Version



Home Page About Us Services Carriers Make A Payment Contact Us Refer A Friend